You have to hand it to Rolls-Royce. The uber automobile brand once synonymous with luxury is now equally inseparable with ‘bespoke’. The marque capped another record year of sales with the announcement of its latest Suhail Collection and, in a first for the company, it will be wheeled out across the entire family.
Available on Phantom, Ghost and Wraith models, The Suhail Collection is inspired by the constellation of the same name, and one of the brightest on the night sky. Significantly, considering the recent sales performance of Rolls-Royce in the Middle East, the collection also celebrates the work of the Arabic mathematician, astronomer and physicist Ibn al-Haitham – the 10th-century scholar considered by many as the father of theoretical physics. Among those Al-Haitham is said to have influenced are Da Vinci, Galileo and Descartes.
“Ibn al-Haitham was a notable pioneer whose scientific achievements represented a turning point in the history of science,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
“We felt the Suhail constellation was the perfect inspiration for a very special Bespoke collection to celebrate his influence on Eastern and Western science.”
The Suhail exteriors sparkle in a moonstone pearl colour designed to “evoke the colour of the stars at night” while a star emblem adds a splash of colour to the wooden dash facsia. The light cream leather interior is contrasted by a navy blue instrument panel top and carpets.
Last year also saw the launch of other Bespoke Collections including the Year of the Horse, Pinnacle Travel, Waterspeed, Metropolitan and Maharajah. Although these collections are limited, the customers’ appetite suggests they can’t get enough – nearly every Phantom sold, 90% of Wraith and 80% of Ghost had an element of bespoke design.