The Rolls-Royce VISION NEXT 100 could be the shape of things to come in luxury road transportation.
If these futuristic, sleek lines look familiar, that’s because they are inspired by the greatest luxury motor car of them all – the Rolls-Royce. First unveiled in Munich by the BMW Group in March, the Rolls-Royce VISION NEXT 100 (or 103EX) recently rolled into North America.
The striking and slightly quirky-looking 103EX may not be to everyone’s tastes, but we love it here at P1. The 103EX is the marque’s first pure ‘Vision Vehicle’ and defines the future of luxury mobility.
They say “it presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants and a ‘Grand Arrival’.”
We say, it’s a cracking car. Not only is the 103EX guaranteed to turn heads (but let’s remember, this is very much a concept) but it also shines a headlight on the possibilities of road transport in the decades ahead. In a time of moribund driverless cars, the Rolls-Royce is a well return to refinement.
103EX is one of four creations announced by the BMW Group as it launched its centenary celebrations. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars.
The end of production of the seventh generation Phantom – considered by aficionados to be “the best car in the world” – represents the completion of the first phase of the brand’s renaissance under BMW. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.
103EX is the vision of the design team, led by Director of Design, Giles Taylor. In the spirit of the great coach-built cars of the past, Rolls Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain.
“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marquee,” said Taylor.
The digital assistant dubbed ‘Voice of Eleanor’ inhabits 103EX, being part PA, part chauffeur to make sure owners arrive safe and savvy. The interior also has a name – the Grand Sanctuary.
Then there is the Grand Arrival – that wow factor that any classic Rolls down the years has enjoyed. At 5.9 metres long and 1.6 metres high, the 103EX mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, while the Spirit of Ecstasy statuette is now handcrafted in glass and illuminated to lead the way. Nice touch.
“The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,” said Taylor. “Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility,” chipped in Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
“The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque fusion of technology, design and hallmark Rolls-Royce craftsmanship.”
Please let this concept happen.
Find out more at www.rolls-roycemotorcars.com